What Affiliate Marketing Is and What It Isn’t

Affiliate marketing differs from other online money-making campaigns in significant ways. Successful affiliates use multiple strategies in tandem to capture the attention and interest of their prospects in order to refer sales to someone else - the vendor. In this type of online marketing, the vendor, (the actual creator or owner of the product being sold), doesn't need to devote their time to marketing the product to the consumer. This means that vendors have extra opportunity to improve their existing products, provide relevant tools and information about the product and its appeal to consumers to their affiliate, and of course, the time to work on their next big product.

Affiliate marketing is not a matter of simply inserting a middle-man where middle-men aren't needed. Just taking a look at the commission rates of some of the most popular affiliate products is evidence enough that affiliates are incredibly valuable to vendors in generating greater profits than those vendors would likely see without affiliate help. Making up to 75% of the purchase price on the majority of ClickBank products, one gets an idea of how profitable the higher sales volumes generated by affiliates can be for the vendor - and given how commonplace the 30 or 60-day money-back guarantee is for digital products and services, the fact that the best affiliate marketers are building massive wealth with their efforts is proof positive that customers are appreciative of the role that affiliate marketers play in bringing in-demand products to their attention.

Affiliate marketing is not spamming. While some wannabe affiliate marketers use a variety of "black-hat" tactics to try to generate sales, this is not only detrimental to the industry and its credibility, it's ineffective. Surprising internet users with sensational promos, pop-ups and unsolicited emails can work here and there, but typically, employing under-handed strategies to maintain a successful marketing campaign leads to ultimate failure, and can seriously damage the black-hat marketers online reputation. This can be a very good thing for the serious and dedicated affiliate, like you.
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